Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.7.2
  • Adult Rating: 4+
  • File Size: 202.55 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 602,923 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.

Error:Could not resolve host: ads; Name or service not known



  • Love this app

    By takteach
    Always had trouble losing that stubborn 5 pounds. My dietician daughter told me that research supported the benefits of journaling/logging daily calories consumed. I tried but gave up each time. It was daunting to track the calories and log the foods I consumed daily. This app is incredible! It has made it easy to know exactly what I need to do daily to lose weight, and I am!!
  • Great weight loss app!

    By BankerSuzinFL
    I recently researched a new app, 14 times more expensive than LoseIt, not even close to as good as LoseIt!!
  • Not great for carb cycling

    By Flo585
    It’s an app for weight loss. It works & has a nice layout. If you just want to track calories or maybe for keto it’s good. I carb cycle so I change my protein, fat, carb intake & calories daily. I go by grams & not % and this app isn’t the most helpful for that. Yes, you can pay premium and set goals by grams (which I’ve done) but your daily breakdown still is shown in % and I’m not able to alter my calories outside of what loseit has preprogrammed for me so the % values they give means nothing to me. I also have to update my goals every morning & my goal screen insists on putting an average for the week instead of giving me what I need at a glance for the day. I wish I spent the extra money on MFP so I could pre-set goals for specific days and choose between a gram view or % view. I went by the brief explanation of premium features and expected what they suggested they offered. It’s a nice layout, aesthetically pleasing & has an Apple Watch app but for carb cycling this is a headache. Very disappointed.
  • Want info on your intake? Give it a try.

    By Mrhvmd
    There aren’t many apps as well thought out as this one. I’m only a week in but so far I’m delighted. I have never been a fan of calorie counting. Been a devotee of Joel Fuhrman, Dean Ornish, et. al, who advocate counting nutrients as opposed to calories. But mathematics can’t be denied and this app allows you to easily and accurately assess the calories going in. So, I can follow the Fuhrman regimen and yet avoid the self-delusion that one more avocado or a hand full of cashews won’t hurt. The data is right in front of you constantly. I’ve logged meals in the past in a journal but the process was cumbersome, tedious, and yielded no actual nutritional data. Then, a couple weeks ago, puttering away in my wood shop I heard about “Noom” on VPR. “Yes, of course there’s an app for that,” I thought. Downloaded it, gave it a try, and was very impressed. But the cost for all bells and whistles is $200 and up a year! Gave Lose It a look - better food tracker by far, great nutrient data, ability to sync between iPhone, iPad, and laptop, ability to save recipes, all this in contrast to Noom. Oh, and the pedometer kept freezing the Noom app; this one works perfectly. The free version is fine but $39 a year for the whole shebang is well within the budget. Results? 5lbs in less than a week. No one, other than Joel Fuhrman, would probably judge me as fat. But I feel the extra 20 coming off of Christmas cookies, Triscuits, olive tapenade, cooking with lots of oil, etc. So, here’s a tool that gives you accurate feedback, easily maintained, at a very good price. Interface is a bit confusing in some places but the learning curve is quick. Haven’t really explored the support groups, challenges, meal plans and all that but look forward to doing so. What is important to me is easy, accurate data. Hope this helps.
  • Very helpful

    By sardakaar
    This app is awesome! What a great way to track calories and lose weight.
  • Get it

    By Overcommitted Mom
    It definitely helps me to be more mindful of what I am eating,. I try to log what I am thinking about eating before I eat it so I have time to ask myself “Is this worth the calories?” I still eat the things I like but in much more reasonable portions. The free version is helpful but Premium has some nice options that I feel are worth the cost. Good luck on your health & wellness journey!
  • Okay But

    By Idontevengetit
    Can somebody tell me what the blue stuff with the bananas is in the photo? it looks good and i want some
  • Love it

    By Boo🥰Black
    I love this app. I can really keep up with my calories and exercising. 😁
  • Love it

    By Fffjoanna
    I simply love this app. It’s helping me tracking me my weight and I love all tips it gives to me. I simply love this app.
  • Lose It! Love it!

    By JacquiVegan
    Very easy to use and efficient. My only rag is that you have to go premium if you want to track your water consumption.